System Thinking, Storytelling, Infographics, Abstraction

Storytelling is how we connect to one another. It's crucial for expression and helps to build understanding. When devising the story of how to talk about Lattice, it became clear it would be a complicated narrative to construct.

The origins of this graphic, internally referred to as Marketecture, reflect a story of contradictions. "Be all encompassing, but digestible. Be helpful to customers who understand Lattice, but make sense to someone who has never heard of us. Fit on one slide, but add this and expand that."

This storytelling turned into a good example of how to advocate for your audience and bring stakeholders along the design process in a practical sense. It highlights the importance of keeping a consistent narrative and the tradeoffs that occur when the story keeps changing. Here, you'll see a window into that development process.