Art Direction, Branding, Environmental Design, Stage Design, Publication Design, Apparel, Presentation decks, Swag

It takes focus to build a better workplace. Culture First is a 1,300 person global conference for HR Leaders in San Francisco. For it's second year, themes of Clarity, Focus, and Perspective were developed as visual elements to help guide attendees in their experience and to expand a brand system rooted in the ambiguity of each workplaces unique culture.

Over the course of 10 months I developed the concept and executed and oversaw over 200 design touch points to create an environment attendees of the 3 day event could feel inspired and motivated to change the world of work starting within their own organizations.