System building, Brand narrative, Illustration, Signage, Motion Design, Event planning, Merchandise development

Lattice sought to develop a community activation highlighting the value of pairing two product offerings – “some things work better together”. I collaborated with a focused batch of stakeholders to devise an event that would attract people unfamiliar with Lattice while also making the connect to the product clear was key to the events success.

With a tight turn around and a few variable up in the air, i worked to create a visual system that would feel inviting, allow for versatility as copy was developed and could scale in a delightful fashion across signage, swag and digital screens.

I played a large role connecting messaging to the truck’s treat activation and guiding partners along the varioys opportunities for delight.

Project highlights include:
• A multicity event activation
• Wheat pasting poster series across New York City
• Story board and motion design reinforcing key theme.
• Bespoke illustration system