Over the top (OTT), Streaming Ad, After Effects, Editing, Motion Design, Storyboarding

At the start of the COVID pandemic, Thumbtack was unable to create net new assets for linear and streaming advertising. Leaning into this limitation, new assets were created using existing footage. Storyboards were created to craft new 15 sec ads from existing 30 sec assets. In total 8 new 15 sec configurations we edited, designed and launched to great success. These streaming ads were later adapted for linear based on their performance.