Art Direction, System Building, Motion Design, Agency Management, Storyboarding, Concept Development, Landing Page Development, Promotional Collateral, Product Keynote

Resources for Humans is Lattice’s annual spotlight marketing event. It commands the biggest marketing budget, the largest design production and most complicated multi department logistics. As Design lead, I helped scope a multiphase delivery system to include concept development, promo creation, product storyboarding and agency management.

This virtual conference is a dynamic opportunity to push Lattice’s thought leadership positioning while also complementing and growing Lattice’s visual design language. Building on equity establish with the 2022 conference I was able to develop a 2023 approach that allowed us to keep internal resourcing light.

Project highlights include:
• Storyboarding and motion design partnership
• Versatile and scalable design assets that empowered partner testing
• Executive and Product keynote development