Branding, UI Illustration, System thinking

Thumbtack’s illustrations have historically been abstract, using colors, patterns and shapes to bring delight. However, past representations of UI replicate the product’s actual look and feel instead.

This set of guidelines was created after identifying a happy in-between visualization was needed to increase user comprehension while also incorporating brand delight. This overview empowers the brand team to create new assets while still maintaining the brand’s personality and the product’s function. It doesn’t replace the illustration style – it just builds upon it.